Introduction to Digital Marketing

Categories: Digital Marketing
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About Course

Want to understand how digital marketing works and how businesses attract and convert customers online?

This beginner-friendly course breaks down the core concepts, tools, and channels used in digital marketing. Whether you’re a business owner, or aspiring digital marketer, this course gives you the clarity you need to start confidently.

By the end, you’ll understand how all the major channels work together — and how digital marketing creates real business results.

What Will You Learn?

  • What digital marketing is and why it matters
  • The main digital marketing channels and how they work
  • How search engines drive traffic through SEO
  • How paid ads (PPC) appear on Google and social media
  • How to use email marketing to follow up and convert
  • The role of content and social media in brand visibility
  • What affiliate marketing is and how it works

Course Content

Introduction to Digital Marketing

  • What is Marketing
    01:35
  • Digital Marketing Channels
    02:36
  • SEO (Search Engine Optimization)
    11:01
  • Social Media Marketing
    05:08
  • PPC (Pay-Per-Click)
    06:38
  • Email Marketing
    03:36
  • Content Marketing
    04:29
  • Affiliate Marketing
    02:33
  • How Digital Marketing Works
    11:05

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